Web, Social, Analytics, Open Source

Drupal, Twitter, Reactive email marketing, conversion optimisation

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      19 May 2012

      Manchester City Twitter Fail

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      P348

      Normally I cite MCFC as leading the way in digital. I love their site, particularly the fan map and user generated content.

      However, the Twitter Hashtag on the side of the celebrations bus last week was #together. So, whats the problem? Unfortunately any tweet which contains "together" also returned upon searching the Hashtag so completely negating the point, diluting the MCFC celebration tweets with irrelevant messages.

      Lesson is, if you plan to hang a campaign off a Twitter Hashtag, make sure it is unique. #citytogether #mcfctogether would have worked.

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      17 May 2012

      #Sascon Speakers 2012 Excel Sheet - urls and Twitter accounts

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      Click here to download:
      sascon-speakers-2012.xlsx (19 KB)

      SASCON attracts the very best talent the UK has in search marketing and social media. This Excel Sheet listing all the speakers at SASCON 2012 is a very useful source of who to follow on Twitter plus urls of each agency / individual.

      Thanks to Dan Barker for Tweeting the file

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      9 May 2012

      Drupal Meetups

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      8 May 2012

      Making your HTML code work as a marketing department

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      I've just been listening to an excellent presentation about "International NGOs Leveraging Drupal for Social Change". One of issues raised was how difficult it was for people to establish who site creators are.

      Providing a way for site visitors to reach you ensures that potential clients and other business opportunities are not missed. Ideally every site you build should be a lead for future work. It is so easy, we should all be doing it.

      There are at least 2 ways to add information to every page which provides attribution to the site author.

      DC.creator meta tag

      The creator meta tag can contain your company url or perhaps a link to a case study in your portfolio.

      <meta name='DC.creator' content='{author}' /> 

      Humans.txt initiative

      Whilst the DC.creator tag allows linkage back to your web site, it would be nice to present more information to interested parties. Detailed contact information, list of credits if multiple developers or indeed agencies contributed to the site. One way to address this challenge is to use Humans.txt. The sample implementation here provides ways of reaching all the members of the team who contributed.

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      2 May 2012

      Apple recruiting Drupal developers and attend DrupalCon Denver

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      With the increased penetration of Drupal into enterprise, it comes as no surprise to me that Apple are hiring Drupal Developers. I was also pleased to discover, via Paul Lomax, that Apple staff were amongst the 3000+ attendees of DrupalCon Denver.

      Having companies like Sony BMG, Warner Brothers, US government agencies involved with Drupal has resulted in significant contributions back to the community. I look forward to seeing if Apple do the same.

      Apple

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      27 Apr 2012

      Style Guide module for Drupal - Where have you been all my life?

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      The great thing about Drupal is there's a module for most things. The problem is there are 10000+ modules so often times brilliant tools which miss your gaze, buried.

      One such module I wish I'd discovered years ago is Style Guide by Ken Rickard. Style Guide renders in one place the primary HTML and Drupal visual assets used on a site. Including forms elements, status messages, menus, lists, images, H tags plus support for contributed modules.

      Style Guide is particularly useful during theming and quality assurance stages of development as it quickly highlights aspects of visual layer which have yet to be styled.

      Once installed visit /admin/appearance/styleguide to experience the module on your Drupal site.

      Style Guide project page

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      9 Apr 2012

      DrupalCon Denver Blip.tv session videos to iTunes in 5 easy steps

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      With so many fabulous DrupalCon Denver session videos to catch up on from plenty of requests have come for downloadable versions of the videos. Thanks to Larry Garfield and Ryanne Hodson we have a solution, and it's pretty simple.

      1. Open iTunes
      2. Go to Advanced > Subscribe to Podcast
      3. Paste http://blip.tv/drupalcondenver/rss/itunes into the dialogue box
      4. Go to Library > Podcasts
      5. Find DrupalCon Denver and click Get on the videos you want to download

      The videos are then available for you to watch or transfer to your iPhone, iPad, iPod.

      Download 77 more DrupalCon London videos too

      Don't forget previous DrupalCon videos are also hosted on Blip.tv. The iTunes podcast url is

      http://blip.tv/drupalcon/rss/itunes using the same 5 steps as above.

      Videos have Creative Commons licensing

      Matt Farina points out that all the videos are CC licensed.

      You are free

      • to Share — to copy, distribute and transmit the work
      • to Remix — to adapt the work
      • to make commercial use of the work

       

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      30 Mar 2012

      Drupal infographic - celebrating 10 years

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      Drupal_growth_12_final_cc-by-nd

      Read more here - From the dorm room to the boardroom - Ten years of Drupal.

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      30 Mar 2012

      DrupalCon Denver is over, don't be sad, look what Munich has in store!

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      I've seen plenty of talk on Twitter about the Monday after DrupalCon being the worst Monday of all. I can only agree. So to lift up your spirits, watch this video and then check the Westin Grand Flickr stream for some inspiration as to how amazing the DrupalCon Munich venue shall be.

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      28 Mar 2012

      Drupal and Symfony Project align - what does this mean?

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      Last week at DrupalCon Denver Dries Buytaert announced that Drupal 8 will use more features of the Symfony Framework.

      Symfony provides an architecture, components and tools for developers to build complex web applications faster. Choosing symfony allows you to release your applications earlier, host and scale them without problem, and maintain them over time with no surprise

      Symfony benefits

      Dries made the following points about Symfony

      • A robust, modern toolkit for today's web
      • Well-tested, open source code
      • A healthy, welcoming community behind it

      It's like when we adopted jQuery, but for the backend!

      Below is a short video to explain what this actually means for Drupal 8. You can also watch Dries' full Keynote below to get the context.

      You may also wish to see lead developer of the symfony framework, Fabien Potenciers' presentation at DrupalCon Denver

      Dries Buytaert Keynote

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  • Web, Social, Analytics, Open Source

    I work with Drupal, open source, forensic site analysis, behavoiural marketing, event triggered emails, UX, site optimisation, social media.

    I run, garden, mountaineer, love The Lake District, the mountains, outdoors and being a husband and daddy.

    The best place to connect with me is via Twitter (@pdjohnson), LinkedIn and Google+.

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